For over 20 years, Crunchmaster has crafted crackers that deliver more than just a crunch — they deliver confidence. Always gluten-free and made with wholesome ingredients you can recognize and trust, our snacks are baked to satisfy every craving without compromise.
Whether you're fueling your day or gathering with family, Crunchmaster fits every moment. We believe the crunch of a cracker should come with bold flavor, better ingredients, and nothing to hide. This is snacking, mastered — clean, crunchy, and always satisfying.

I’m filled with pride in what Crunchmaster has become. We began with a simple idea: to create gluten-free, wholesome, great-tasting crackers made with care. Today, seeing Crunchmaster on shelves across the country is a reminder of how far we’ve come — and how much trust we’ve built with our consumers and customers. I believe the future holds endless opportunity if we remain true to our values, continue to innovate, and work together. To my team at Crunchmaster, never forget the importance of luck, love, and laughter in everything you do.
— Glenn Smith, Co-Founder
Our goal is to bring you not just a taste you’ll love, but a snack you can feel good about. We extend the goodness created by our delicious snacks to the world beyond us while supporting sustainability in our supply chain, communities and environment.
Certifiably GoodWe emphasize certified clean-label ingredients like whole grains, brown rice, seeds, avocado and olive oils— bringing you snacks without compromise.
Gluten-Free and Allergy FriendlyCrunchmaster crackers are certified gluten-free and made without common allergens like wheat and peanuts, making them a safe and inclusive choice for people with dietary restrictions or sensitivities.
Usuyaki Inspired – Baked, Not FriedOur crackers are made using the traditional Usuyaki baking method, a Japanese technique that produces an evenly baked cracker with a light, crunchy texture.
A World of FlavorCrunchmaster offers globally inspired, bold flavor options ranging from simple and traditional to more daring and unique, which means it’s delicious on its own or paired.
Sustainably Sourced, Mindfully MadeWe focus on reducing our environmental impact with intentionally sourced ingredients, extending the goodness throughout our supply chain.